Home Services
Handwritten follow-up for solar and home-services companies
Referral, review, and estimate follow-up are named our platform use cases for home-services companies in our own launch plan.
Why solar & home services teams send handwritten mail
High-consideration purchases deserve more than an automated email
Solar, roofing, HVAC, and similar big-ticket home-services purchases involve a long decision window. A handwritten follow-up after an estimate is a physical signal that stands out from the automated drip every competitor sends.
Referrals are the cheapest lead you’ll ever get, if you ask well
A referral request that arrives as a real note, addressed to a specific past customer, converts better attention than a blanket "refer a friend" email blast.
Review requests that don’t read as automated
Post-install review asks are typically templated SMS or email. A handwritten note after a completed job is a rarer, more memorable version of the same ask.
Use cases for Solar & Home Services
Common triggers teams in this vertical run through LetterCircuit.
- Post-estimate follow-up for undecided leads
- Referral requests to past customers
- Review requests after job completion
- Seasonal maintenance and inspection reminders
- Neighborhood-installation social-proof outreach
How a Solar & Home Services campaign runs
Three ways teams in this vertical structure a campaign end to end, from what starts it to what you measure when it lands.
- Trigger
- An estimate is delivered but the lead has not decided
- List
- Leads with an open estimate older than a defined window (e.g., two to three weeks)
- Message angle
- A personal follow-up note, distinct from the automated email drip the lead has already received
- Measurable action
- A landing-page visit or callback tracked via a unique URL or phone line
- Trigger
- A job is completed and passes final inspection
- List
- Customers with a job closed in the past two weeks
- Message angle
- A handwritten thank-you note requesting a review, timed after the work is done and verified
- Measurable action
- A QR code linking directly to your review page, scans tracked
- Trigger
- An installation is completed in a neighborhood with other prospects nearby
- List
- Addresses within a defined radius of a recently completed installation
- Message angle
- A note referencing the nearby project generally and offering a free estimate
- Measurable action
- A landing-page visit or estimate request tracked via a unique URL
Each of these runs as a managed campaign: you supply the list and the measurable action, we validate, produce, and report on it.
The physical-mail API for the AI era
A pen plotter writes every piece with a real pen, from a handwriting font with natural variance, so the proof you approve is exactly what gets written. No robot fleet, no hardware capex between a small test send and a large campaign. And nothing mails without a human approval step first.
Frequently asked questions
Can this be triggered off a completed job or estimate?
Native trigger-to-mail automation is on the roadmap. Today, a managed LetterCircuit managed send runs against a recipient list you provide (e.g., a batch of recent estimates or completed jobs) with a defined mail date.
Is 250-1,000 pieces enough for a local service area?
For most regional solar and home-services businesses, yes. That range comfortably covers a focused referral, review, or estimate-follow-up segment for a single service area or campaign window.
What data do you need from our estimate or job-management software?
A recipient CSV with name, mailing address, and the relevant date field (estimate date, job-completion date, or install address for a neighborhood campaign). Anything beyond that is validated or dropped at intake.
Can we reference a neighbor’s project by name in a neighborhood campaign?
Only with that customer’s permission on file. Without it, the letter references the project generally (for example, "a recent installation nearby") rather than naming anyone.
Is this a fit for a single-crew regional contractor, not just larger companies?
Yes. The LetterCircuit managed send is scoped to 250-1,000 pieces, which fits a focused local service area or a single crew’s active pipeline rather than requiring national volume.
Ready to launch your campaign?
Get early access to LetterCircuit and see how handwritten mail works for your solar & home services business.